You’re going to see great new things at Samantha Parker Optometrist

It’s been the best part of 20 years since I started Samantha Parker Optometrist! And, over that time, it’s been incredibly rewarding to treat so many members of the community —and your families. That said, as a practice manager it meant I spent less time doing the clinical work that I love. So I’m going to be stepping away from administration work, and focusing on providing the best quality care for you and your loved ones.

I wouldn’t entrust the running of the practice to just anyone though. I’ve spent time looking for a partner that feels the way I do. That creating long-lasting, individual relationships with our clients is every bit as important as offering cutting-edge treatment. Thankfully, I’ve found exactly who I was looking for, and they’re going to help make our practice even better.

Our practice has now become part of Bayfields Opticians and Audiologists, an independent family company with over 20 practices nationwide. Led by Royston Bayfield, CEO and a former optometrist, they’ve built up an excellent reputation that we’re proud to share.

So what’s going to change?

There’ll be no shortage of familiar faces, as the team are all staying on, but a few things will be a little different.

  • We’ll be switching to the Bayfields branding over the next few months, but from here on all correspondence will come from the new name. So keep an eye out!
  • We’ll also be adding Bayfields’ renowned audiology services early next year, with free hearing exams and product trials available.
  • From the moment you arrive, you’ll be protected by our enhanced hygiene and distancing standard processes.
  • Your data will be securely moved to our new systems automatically, as will any Direct Debits. Please don’t cancel your Direct Debits, you’ll be contacted about those separately in the near future.
  • Bayfields are contact lens experts, having fitted them on clients from 18 months to 95 years old! We’ll be showing you the amazing things they can do for you, and your life, too.
  • As Bayfields are a ZEISS partner, you’ll have access to their stunning, industry-leading lenses, as well as exclusive offers.

You don’t need to do a thing!

Records, appointments and Direct Debits will all be securely transferred. If you’re unsure about anything you may have set up, just give us a call.

It’s a really exciting time for us, and I personally can’t wait to see you back in the consulting room.

Here’s to the next chapter!

Samantha Parker 
BSc.(Hons) MCOptom

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COVID19 Update

A message from your team at the practice

With the latest UK restrictions due to Coronavirus I would like to update you on the situation at Samantha Parker Optometrist and how we will be taking care of you through this very difficult time.

Our aim is to balance the need to protect our amazing team with an ongoing commitment to our patients. For this reason we will be minimising face to face contact and focusing on essential services. If you are looking for advice, need further supplies of contact lenses or solutions or if we can help you with your eyewear needs to prepare you for a long period of self-isolation please contact us in one of the following ways:

Telephone: 01423 866475

During this period, we can deliver your eyewear directly to your doorstep if you are unable to make it to the practice. During any lockdown period we will be available throughout by email or on the phone if you require any help from our eyecare team. If it is necessary for you to visit the practice we will arrange this for you and advise the protocol around that.

Rest assured that we are monitoring the situation and receiving regular updates from Public Health England, NHS England, and our regulatory bodies as to how we should be conducting ourselves, and we are adhering to all the current guidelines to allow us to continue to provide the best possible care to you and your family.

Know the guidance

Before attending the practice for your next appointment we would be grateful if you would review the most up to date government guidance.

For everyone’s protection, please do not come to the practice without an appointment as we will not be able to assist you.

These are worrying times for us all, but I speak for the whole team when I say that we will be working hard through this period to ensure we provide the best care and service that’s possible within the rules we now have to follow.

Please take care and stay safe.


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Thursday 1st March -apologies for any inconvenience caused.

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New Stock in from PAUL & JOE

We’re delighted to have the latest Autumn styles and colours in.

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Celebrating our 10,000th client

Our 10,000th client 10,000 Clients

Sam and her team have been caring for the sight of Knaresborough individuals and families for over 13 years and have recently welcomed their 10,000th client to their practice – with a bottle of champagne. Samantha said: “I’m absolutely thrilled. We`ve seen the practice grow and grow and this year have invested in state of the art scanning technology to offer the highest level of care to our patients. It is wonderful to see the practice celebrate this investment with confirmation of our 10,000 client registering with us! We`d like to thank the people of Knaresborough for their support over the last 13 years”

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New Lindberg n.o.w. now in stock.


Lindberg n.o.w. at Samantha Parker Optometrist

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Nidek RS 330 OCT arrives in Knaresborough!

We are so excited to have taken delivery of the latest model of combined High Resolution OCT and Colour Fundus Camera.

OCTPicture1This machine has an enlarged scan area and incredibly clear images even without pupil dilating drops.

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MySight is now live.

Many of our clients have already chosen to register with us. They now have access to their prescriptions  and images and are able to book online with ease! Click on the links at the top of the page to Your account or Book  an appointment to see how easy it is for yourself.

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Paul Smith Eyewear now in stock

All clean-lined styles, some with the signature Paul Smith subtle stripe.Paul-Smith-Charlton-PM8207-1087-hd-2_5

Ladies, Gents and sunglasses.


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Christmas Sale Now On!

970_1_Christmas_SaleSelected adults and children’s frames reduced by 50% throughout December. Includes some designer styles including RayBan , Prada and Silhouette rimless.

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